You can now view priceless artwork and visit some of the world’s most famous museums in Paris, New York or London, from the comfort of your own front room.

In a world where travel is currently limited, art galleries and museums are introducing virtual tours, to bring customers through the virtual door.

Meaning that you can visit any art gallery or museum worldwide, without ever needing your passport.

Here’s an example of both an art gallery and a museum virtual tour.

What are the Benefits?

Want to show an art gallery or museum to guests around the world?

Then check out how virtual tours are benefitting both art galleries and museums here:

Brings in More Visitors

Art Galleries and Museums have found that digitalization increases traffic to their site which in turn brings more visitors to the museums themselves.

Virtual tours inspire people who would normally not visit these types of locations to end up putting them on their bucket lists. Showcasing masterpieces and lesser-known pieces of artwork in these museums with extra context, history and methods has piqued people’s curiosity and will encourage them to visit in the future.

Education and Entertainment

Students from all age groups can learn through an interactive experience. In a recent study, it was found that virtual tours can enhance the users learning experience and help users retain more information.

Therefore this is not only a great way to attract, educate and entertain the youth, but also provides a form of entertainment to older, more mature art lovers who want to view an exhibit that is not accessible to them.

Less Time Consuming

One of the biggest benefits of virtual art galleries and museums is the fact that your location does not stop you. Museums and Galleries around the world offer virtual tours, shows and exhibitions that allow everyone to immerse themselves in the art regardless of location and geographical boundaries. The global pandemic has crushed the tourism economy, setting back the sector nearly 1 trillion dollars, however, due to the travel and social restrictions popularity and usage of virtual tours have sky rocketed. 

Visual Information

By including tags on certain artworks or exhibits you are able to include more information that potential guests will be able to view as they tour the gallery or museum.

No Queues

A virtual tour side-steps many other areas of art or museum exhibitions which guests wish they could avoid. You can skip the queues at the ticket office, as well as the security scans that a lot of buildings now have in place.

You won’t need a ticket, there will be no peak or rush hours, and you can access the virtual tour at any time of the day which suits you.

If you’ve ever dreamed of visiting the Louvre in Paris, a virtual tour makes that possible.